Developing a modern but respectful identity for this traditional, family run business ensuring that the personality and character of the business founded in 1932 were maintained.
Founded in 1932, Humphrey Feeds & Pullets is a family run business with a specialist knowledge of poultry nutrition and husbandry, going back over three generations. Today, they are proud to be the UK’s leading dedicated poultry feed supplier and point of lay pullet supplier, to the independent poultry farmer. Throughout the last 85 years, their mission has always been to advance poultry performance.
Visit the site at: https://www.humphreyfeedsandpullets.co.uk/
This family run business as well as Advancing Poultry Performance are also pushing the levels of ambition every day of the working week. Working with Martin, Charles and more recently Neil has been an inspiration as these award winning individuals seek to take Humphrey Feeds & Pullets way and beyond their competition.
The introduction of Henrietta the chicken…
The project started with a complete review of their strategic positioning, the businesses ambitions and their messaging. The subsequent rebranding and its application across all elements of the business was not only highly rewarding but great fun. Days spent in the field photography the birds as they wandered the fields, were followed with days manipulating images to the finest of details in photoshop. The images were then applied right across the business including the livery on their feed lorries and we welcomed the introduction of Henrietta the chicken into the Humphrey name. Lookout next time you are on the road and you might even see her!
Digital application the followed…
The identity was then applied to the new website. Built on Squarespace (of course!) the site incorporates some custom functionality behind the scenes to enable the teams to easily and quickly edit the site. We have also integrated a welsh translation of the site (translated by Welsh nationals for accurate translation). Custom collections and a site structure with mega drop down navigation and sticky side menus means that all the content is easily accessible.
And so much more…
We have been working with the Humphrey Feeds & Pullets team on everything thereafter… content development, photography, ebooks, case studies, video creation and most recently the design of a bespoke CRM platform integrating customer data from the farm with information from the feed mill, the suppliers and packers. It is great to work with the team and to be exposed to this important player in the food chain.
